Brightloom Webinars

Your customers are the lifeblood of your business, but how well do you really know them? Learn about the top 6 customer metrics you should be tracking and how you can use that data to develop efficient and effective marketing campaigns to grow your restaurant business.

Lunchbox and Brightloom joined forces to discuss how restaurants can upgrade their marketing strategy and stack. We covered how to get the most out of your customer data, executing marketing and loyalty campaigns (email, sms, push), audience segmentation strategies, and promotional strategies (coupons and discounts).

With third-party delivery showing no signs of slowing down and cookies beginning to disappear, loyalty programs are more important than ever. However, implementing a “loyalty program” does not “build loyalty” in and of itself.

Restauranteurs and retailers are all slowly realizing that they must embrace becoming multi-channel, digital businesses. As customer demands and expectations trend towards holistic brand experiences that cross both real-life and online interactions, how do businesses begin to think of this transformation?

In this webinar, Adam Brotman, CEO of Brightloom and ex-CDO of Starbucks will walk through the past year and present the opportunity ahead to maximize the new digital customer, and address the challenges that businesses must face towards becoming truly multi-channel, digital retailers.